Senior Digital Strategist

At-A-Glance

Inequality Media seeks a new Senior Digital Strategist to write and manage digital content and strategies across multiple platforms to help maintain and grow our audience. This is a full-time position in Berkeley. Application deadline is August 30, 2019.

About Inequality Media

Inequality Media (IM) educates and engages the public about inequality and imbalance of power through the use of digital media. A Berkeley-based non-profit with a core staff of six, IM reaches millions of people each week with clear, compelling videos and broadcasts about what’s happening to our democracy, our culture, and our economy – and what people can do to put America on a path toward a fairer and more just society. Co-founded by former Secretary of Labor Robert Reich, Inequality Media has produced over 250 videos – plus 260 live broadcasts – which have been viewed over 450 million times. And we now have over 4.8 million followers from every state in the nation.

About the Position

Inequality Media is looking for a smart, seasoned, digital-savvy writer who understands what it takes to create compelling copy. The Senior Digital Strategist will be responsible for writing and managing digital content and strategies across multiple platforms to help grow our audience and engage with our existing followers.

We’re looking for a candidate with a passion for – and track record in – digital media and progressive politics who will:

  • Write and edit a range of digital copy, including video scripts

  • Maintain our social media accounts, posting fresh and timely content about major news developments that tie into IM’s mission and overall brand

  • Promote videos (our core product) across all platforms in a creative and engaging manner that encourages audience growth and engagement

  • Utilize paid social marketing (e.g., via Facebook Ads Manager) to promote content including fundraiser videos

  • Manage and grow our email list, drafting campaign content, including related emails, social media posts, and donation page copy

  • Execute A/B testing plans to optimize language/messaging (for posts and emails) and inspire more people to deepen their engagement with our content

  • Supervise and work collaboratively with IM’s Digital Engagement Associate

  • Participate in strategy meetings with the Executive Director, Director of Video and Prof. Reich, including to help determine video topics

  • Work collaboratively with digital partners such as NowThis News and MoveOn.org

  • Monitor, track, & report on IM’s social media activity, including the distribution of videos

  • Support Executive Director with pitches, reports, & meetings with donors related to the organization’s digital programming & testing initiatives, as needed

Essential Qualifications

  • Excellent writer with three to five years social media experience in politics and/or the non-profit sector

  • A track record of success on all major social platforms reflecting a keen eye for both generating & identifying compelling, highly shareable content

  • The ability to distill data-backed insights into actionable, right-sized recommendations

  • Creativity & a desire to build out strategies, campaigns, & message plans

  • Strong interest in political economics and compelling civic education

  • The ability to pitch new formats and campaigns for our online programming

  • A solid understanding of progressive values and policies, including as they relate to the news cycle

  • The ability to edit materials quickly

  • The ability to meet strict deadlines

Application Information

Please submit your cover letter and resume to social@inequalitymedia.org.

Inequality Media offers salaries commensurate with education and years of experience. The salary range for this position is $70k to $100k, depending on experience.

Inequality Media offers a generous benefits package, including health, dental and vision insurance, and paid vacation, sick leave, and holidays. Inequality Media has a discretionary time off (DTO) vacation policy. With DTO, there is no set minimum or maximum amount of vacation or sick time employees can take in a year. Instead, employees will work with their manager to request time off when they need it. All employees also receive a cell phone stipend.

Inequality Media is an equal opportunity employer. We encourage people of diverse backgrounds and experiences to apply.